Google is, for many, the go-to starting point for any search - and travel is no exception. As such, Google sees a lot of the upper-funnel intent for hotels—the terms, brands, and phrases people use when they are starting their travel search. Our report reveals substantial growth in searches for vacation rentals, which includes home sharing searches. We also see searches for casino and amusement park hotels growing steadily. Hotels that offer more than just a room - but an experience - seem to be on the rise at the early stage of travel planning. Get the full story at Sojern