Hitwise recently analysed the web activity of some three million British shoppers and found that 60% of travel searches originate on a mobile, with some important phrases even taking a massive 88% share of the overall volume. Whilst some keywords are going to lend themselves increasingly towards mobile devices, such as “places to eat” (86%) or “things to do” (76%), Hitwise discovered other search terms that also are now dominated by non-desktop devices. The aforementioned “5 star”, alongside terms such as “luxury” and “glamping”, come from mobile devices on more than 80% of occasions. Get the full story at Tnooz