The Content Marketing Institute defines content marketing as "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action." The brands and efforts highlighted in this post definitely meet those qualifications. They've created something that's valuable, relevant, and consistently useful to their audience (and a clearly defined audience, at that). Ultimately, I don't know what actions were driven by these campaigns because I can't peer into each brand's analytics and conversion rates. But I can attest that these campaigns caught my eye, and serve as shining examples of content marketing genius. Get the full story at The ExactTarget Blog