The importance of mobile as both a research and booking channel was backed-up by Bambos Kaisharis, Google’s industry head of travel for Southeast Asia. Addressing the No Vacancy event, he argued that while many bookings may be attributed to desktop computers, the booking process often actually starts on a mobile device. “Only one in four bookings happen on the device where the research started,” said Kaisharis. “In fact 60% of bookings that started on a mobile device will end on a desktop, and this can lead to undervaluing the importance of mobile.” One in four online travel bookings in Asia Pacific are currently made on mobile devices, and while this is less than the US, where the rate is approximately one in two, the event’s speakers agreed that it was crucial for the industry to recognise the importance of mobile. Get the full story at Travel Daily