St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign
Oct 05, 2016
To create buzz about St. Giles Hotel, the hotels marketing agency put 360-degree cameras into guests’ hands and encouraged them to shoot videos of the cities they were visiting.
While Marriott went to their destinations and said, “Here’s what you can do inside the room.” The difference with the St. Giles campaign is we’re not just using VR inside the hotels—we’re enabling guests to experience the city [they are visiting] and create a story that St. Giles can then share with everyone through virtual reality.
eMarketer spoke with the hotel's agency about the project and their plans to edit the videos for an upcoming marketing campaign.
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