While Marriott went to their destinations and said, “Here’s what you can do inside the room.” The difference with the St. Giles campaign is we’re not just using VR inside the hotels—we’re enabling guests to experience the city [they are visiting] and create a story that St. Giles can then share with everyone through virtual reality. eMarketer spoke with the hotel's agency about the project and their plans to edit the videos for an upcoming marketing campaign. Get the full story at eMarketer