One place to start in data evaluation is with market segments. If you lack proper segmentation, you miss on an opportunity to profit. Segmenting by only group and transient may not be granular enough to allow the user to easily see how segments are actually performing. Good data should allow your segments to extend beyond the market level, to the macro and micro levels. Better data will let you drill into segments even further, allowing you to isolate issues down to the rate code level. In the matter of a few clicks you can see a detailed view of exactly where you are growing and declining. This can help you determine the success of your efforts or pinpoint losses. Either way you can adjust strategy to ensure you are pursuing the most profitable business. Are you at a granular enough level so you can track at the macro-level and have the flexibility to arrive at micro-level questions you need to answer? Get the full story at rainmaker