Starwood Hotels & Resorts launched a new digital extension to their Starwood Preferred Guest (SPG) loyalty program by tapping into location-based social networking. Starting today, guests can earn valuable Starpoints and Free Resort Night Awards for foursquare activity at Starwood hotels and resorts in nearly 100 countries. This further allows for hotels to engage with guests and reward SPG members for their geo-social behavior, leveraging Starpoints® as a form of “social currency.” To get started, members can visit spg.com/socialcheckins to link their SPG and foursquare accounts. Earn 250 Starpoints by Checking in on foursquare with Confirmed Reservation May-July SPG members can now earn bonus Starpoints by checking in via foursquare with a confirmed reservation at one of more than 1000 Starwood hotels and resorts around the world. Plus, every day throughout the month of May, a Free Resort Night Award will be hidden across one of Starwood hotels and resorts, to be unlocked daily by one lucky check in. Foursquare check-ins will also serve as an entry into SPG’s grand prize giveaway to win a five-night resort getaway plus airfare. In August, new bonus opportunities will be introduced on an ongoing basis, allowing Starwood to optimize foursquare specials by brand or region of the world. SPG foursquare Mayor to be named monthly Every month, the SPG member with the greatest number of foursquare check ins across all Starwood hotels will be declared the SPG Mayor. In addition to status and special SPG perks, the Mayor will be interviewed and featured within the specials landing page and will also be asked to contribute travel tips to the SPG foursquare tips page. “This new partnership between innovators redefines the ‘check-in’ for SPG members, enabling rewarding experiences beyond their hotel stays,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “This is yet another example of Starwood’s ongoing commitment to build deeper relationships with our members worldwide in ways that are relevant to their lives.” With the launch of the social currency program and the recent expansion of a company-wide social media infrastructure, encompassing more than 1,000 properties, nine brands, 125,000 employees in 100 countries, all operating under one consistent strategy, Starwood continues to be an innovator and first in capitalizing on the digital space to transform the guest experience. "We're thrilled to have the opportunity to work with Starwood on what will be one of the widest reaching loyalty integrations on any location-based service," said Tristan Walker, Director of Business Development for foursquare. "Foursquare is focused on helping businesses reward loyal customers, and few companies truly understand customer loyalty like Starwood, so the partnership is a natural fit."