“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO, Starwood Hotels & Resorts. “It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better." With this new partnership, Starwood and Uber are enhancing the guest travel experience by ushering in the next generation in travel rewards. Now earning coveted Starpoints is as easy as requesting an Uber. After linking existing SPG and Uber accounts at spg.com/uber and completing one qualifying stay in the calendar year at any Starwood hotel worldwide, SPG members using Uber can simply sit back and enjoy the ride—during their stay or every day—while watching their points rack up. The global partnership is available in every market where Uber operates, including throughout the United States, China, Brazil, and across Europe. For more information and full details on the partnership, please see spg.com/uberterms. "When we looked at how to make the Uber experience even better for our millions of riders worldwide, a partnership with Starwood was a natural fit. There’s a Starwood property in the majority of the 291 cities where Uber operates,” said Travis Kalanick, CEO of Uber. “With this first-of-its-kind partnership, SPG members can now get an extra reward for taking an Uber anytime anywhere."