Events constitute a good portion of revenue for luxury hotel brands and reveal their properties to swaths of consumers who may end up staying as a guest in the future. “The motivation behind the app aligns with a key goal of ours to incorporate technology to make our customers’ lives easier,” said Jonathan Kaplan, director of sales, new business and digital programming at Starwood, New York. “This is particularly relevant as technology continues to become that much more pervasive in how our customers operate, including their on-site experience,” he said. “So, we’re taking the opportunity to better understand those needs and identify ways to offer even greater value." Get the full stoy at Luxury Daily