“‘Weekend memes’ add a sophomoric and risky element to the promotion,” said Chris Ramey, president of Affluent Insights. “Begging the question whether they’re targeting young adults or if the promotion was created by young adults. It’s a common mistake for marketers to see their brand through their eyes rather than through the eyes of their best prospects.” Mr. Ramey is not affiliated with Starwood, but agreed to comment as an industry expert. “Weekend memes offer a way to celebrate booking your ideal getaway and socialize that celebration with family and friends,” said Melissa Saltonstall, director, field marketing – West Region, Starwood Hotels & Resorts. “This feature gets at the emotional response of travel, especially the anticipation leading up to a trip. “By linking back to our Cyber Monday sale, it becomes even easier for our guests and SPG members to book that dream getaway.” Get the full story at Luxury Daily