Consumers belonging to the SPG program can partake in the interactive game online or on mobile through March 18. Starwood, which has long been a purveyor of mobile loyalty in the hospitality industry, believes the partnership will help the brand offer another fun way for customers to connect to their passion points, especially prior to the start of baseball season. “With nearly eight-and-a-half billion minutes streamed to MLB’s mobile app in 2015, it makes sense that brands want into the game,” said Jeff Hasen, founder of Gotta Mobilize and author of The Art of Mobile Persuasion. “Gamification is key here, but so too is exclusivity as well as personalization.” Get the full story at Mobile Commerce Daily