“As Tom Friedman recently pointed out in an op-ed piece, we’re living in a world of exponential change, where consumers have unprecedented access to information and the ability to use that information in new ways,” said Frits D. van Paasschen, chief executive officer, president and director of Starwood Hotels & Resorts, Stamford, CT, during the fourth-quarter earnings call. “This is changing the way consumers interact with brands and what they expect from the companies behind those brands,” he said. “The challenge is to keep pace with these changes, as today’s novelties become tomorrow’s table stakes. “Put simply, we see connectivity, especially through mobile, as the great opportunity for dialogue with travels. And this dialogue opens new avenues for innovation. Our efforts to become more agile have changed how we work and where we direct our energy.” Get the full story at Mobile Commerce Daily