Two of Tribute Portfolio’s newest Parisian hotels, Le Metropolitan and Le Dokhan’s, are now bookable through social media, an innovative feat likely to prompt other major hotel chains to consider tapping into the growing popularity of influencers, bloggers and mobile shopping platforms. LiketoKnow.it, which is owned by publisher monetization service rewardStyle, allows users to sign up for its platform, like various Instagram photos and have the featured products emailed to them with purchasing links, filling a void left by Instagram’s ban of clickable links in picture captions. “LiketoKnow.it enables Tribute Portfolio to provide a seamless path to purchase in a place where consumers are discovering daily inspiration – but at the same time, this also allows us to work with an established team of content publishers that will tell the brand’s story organically while tapping into not just our networks, but their networks as well,” said Dave Marr, global brand leader for Tribute Portfolio. “Of course we hope to see increased bookings as a result of the partnership — but it is more of a secondary goal. We partnered with LiketoKnow.it primarily to drive new brand awareness and engagement for the brand’s target demographic: the socially-connected, independent-minded traveler.” Get the full story at Luxury Daily