These new partnerships will give Starwood Preferred Guests additional opportunities to enjoy art and culture as a result of their membership in Starwood’s loyalty program. Expanding the program is a way for Starwood to connect with consumers and encourage travelers to choose Starwood in order to gain access to these appealing benefits. “SPG gives us a chance to connect with our members in a unique way,” said Mark Vondrasek, senior vice president of distribution, loyalty and partnerships marketing for Starwood Hotels & Resorts. “The more frequently they stay with us, the more we get to know each member individually and provide a level of personalization that no one else can. “It’s that deep relationship that builds loyalty beyond reason and makes them want to come back time and time again. We reward that loyalty by strategically designing our offerings based on their interests. Get the full story at Luxury Daily