The Dallas-based company will provide the hospitality company with ReviewAnalyst, an online dashboard for tracking popular travel and social sites.

"Customer service is Starwood's first priority, and the features and benefits provided by ReviewAnalyst enable Starwood to quickly and easily respond to the concerns and requests of its customers," said Michael Wylie, president of Standing Dog Interactive. "This tool not only offers reports of information posted to select sites, but it also educates users on appropriate responses and counter measures for negative consumer generated content."

ReviewAnalyst will provide over 900 Starwood properties the ability to analyse these reviews.

"We looked at a number of vendors, but ReviewAnalyst offered the most comprehensive solution, yet was still simple and intuitive," said David Godsman, vice president of online marketing and business development for Starwood Hotels and Resorts Worldwide. "It allows us to aggregate massive amounts of usable information, and provides us the information in a consolidated and concise dashboard that brands can act upon."

In addition, ReviewAnalyst offers rating and ranking comparisons with a hotel's top three competitors. This helps hotels gain a competitive advantage by being able to compare and contrast their rating with those of their highest competitors.

The tool is available to individual hotel properties for $99/month, or through bulk pricing for hotels of five or more properties.

Related Link: Standing Dog Interactive