In today’s day and age, posting photos and videos on social media just isn’t enough. Dimitri explains, there is a growing visual culture in today’s generation of travelers, hence to win the attention of your guests you must immerse them with interactive media on all social media platforms. Brands like Loews Hotels and Resorts have taken their social media presence to another level with their creative “#TravelForReal” campaign, in which they use high quality Instagram photos instead of professional ones in their ads. Get the full story at Leonardo