That’s why Starwood Preferred Guest (SPG), the loyalty program for Starwood Hotels & Resorts, is experimenting even more with Snapchat, debuting SPG-branded Snapchat Geofilters across all of its brands, at 650 Starwood properties located in the U.S., U.K., and Canada. Now, when Snapchat users visit one of those properties, they can add an SPG filter to their photos and videos and share them on the platform. The filters, of which there will initially be about six or seven, vary depending on the hotel’s location and property type, whether it’s a beach resort or a meetings hotel, for example. More will be added throughout the duration of the campaign, which will run for the next two months. Christine Espinoza, associate director of global social media strategy for SPG, said that the filters were purposely designed to be easily applied to each of Starwood’s 11 brands and various hotel properties. The Geofilters include messages that include “Hello From _____;” “Checking In”; and “Do Not Disturb,” for example, and all employ the use of SPG’s signature purple color to emphasize brand awareness for the loyalty program. Some filters utilize iconic travel markers like a cocktail, camera, or face mask. Get the full story Skift