SPG is the hotel enterprise’s loyalty program, providing guests with an escalating array of rewards the more active they become. SPG is distinguished in the hotel space for its deft embrace of mobile. “What makes SPG ambassador service distinctive from other concierge services is the personalized, one-to-one relationship our members develop with their ambassadors,” said Brad Olson, vice president of Starwood Preferred Guest, New York. “As soon as a member achieves 100 eligible nights in a calendar year, he or she is assigned to a dedicated SPG ambassador who serves as their single point of contact at Starwood,” he said. “Our ambassadors get to know each member and their individual preferences, which allows them to proactively anticipate each member’s needs and provide a seamless travel experience. Get the full story at Luxury Daily