The process isn’t exactly seamless: When users tap one of the photos, they receive a link via email to book their stay at the hotel’s featured properties. Two new Parisian hotels, Le Metropolitan and Le Dokhan’s, can now be booked in this way. “Considering our target audience of socially connected independent-minded travelers and that we are a new brand of independent hotels, social media is very important for us,” said Dave Marr, global brand leader for Tribute Portfolio. While Instagram has started offering “shop now” buttons, marketers not spending ad dollars on the platform still don’t get to embed clickable links with their posts. Get the full story at Digiday