Headquartered in Frankfurt, Steigenberger Hotel Group is an award-winning European brand with a history spanning over eight decades. ReviewPro’s market-leading solution will support Steigenberger Group in fine-tuning guest experiences at almost 40 properties in Germany, Austria and Switzerland, the Netherlands, Belgium as well as recently inaugurated hotels in Egypt and China. ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and mentions from over 100 online travel agencies (OTAs), review websites and social media platforms. The company helps 11,000 hotel organizations of every size, in over 90 countries, to boost client satisfaction, online reputation and increase revenue through carefully monitoring and responding to guest feedback. At the heart of ReviewPro’s analytics is the Global Review Index™ (GRI), the industry standard online reputation score for hotels. Hoteliers use the GRI to analyze online reputation performance of a hotel or group of hotels, make comparisons between properties and compare the evolution of a brand’s online reputation with direct competitors. Steigenberger Hotel Group will also benefit from ReviewPro’s fully-integrated Guest Satisfaction Survey (GSS) tool by creating surveys to collect, analyze and act on direct guest feedback. ReviewPro will provide the group with detailed 360-degree guest intelligence (online reviews and direct surveys) from a single dashboard, simplifying the task of implementing operational and service improvements. “We decided to switch to Steigenberger Hotel Group’s online reputation management provider because – after thoroughly investigating the different companies in this space – ReviewPro was the best partner to help us achieve our guest satisfaction goals on both a property and corporate level”, says Kai Gehrmann, Vice President of Franchise. “Combined with exceptional product support and training, ReviewPro’s first-rate review analytics, sentiment analysis, alerts and guest satisfaction surveys were all key factors in our decision to partner with them,” says Gehrmann. “ReviewPro’s solution will help us to provide even better guest experiences while increasing revenue. We look forward to harnessing guest insights to prioritize action and strengthen our engagement with customers.” RJ Friedlander, CEO of ReviewPro, says, “We are elated to partner with Steigenberger Hotel Group. Pro-active guest satisfaction management can directly improve a hotel’s bottom line, and features like our Global Review Index™, the industry standard benchmark for online guest satisfaction, will assist in identifying their current needs and areas that call for improvement. ReviewPro will help Steigenberger Hotel Group to better leverage our big data analytics, identify necessary changes to boost guest satisfaction and enhance their online reputation to ultimately drive RevPAR and ADR gains.” Related Link: ReviewPro