As the meeting planning inquiry process has become increasingly automated, so have the responses being sent back by hotel sales managers. More often than not today’s hotel sales managers simply respond back to electronic inquiries by providing basic, generic information. Few pick up the phone to make a connection and to investigate the details of the meeting, group or event. Instead, they respond by sending a template cover letter that usually reads like all of the other generic cover letters the planner will receive. If your sales team responds in the same way as everyone else does, they are ensured only of getting their “fair share” of the business in the market. Get the full story at Hotel News Now