For the purpose of this article, STR Analytics, sister company of Hotel News Now, defined weekday performance as Tuesday through Thursday nights and weekend performance as Friday and Saturday nights. We used February 2015 trailing 12-month data for the top 25 markets to understand how occupancy and rate compare after removing Sunday and Monday from the equation. The map below shows whether the trailing 12-month average occupancy was higher on weekdays or weekends. Markets colored orange achieved higher weekend occupancy and markets colored blue achieved higher weekday occupancy. The majority of markets experience higher weekend occupancy, but typically at a lower rate, as shown in the next map. The map below shows whether the trailing 12-month average daily rate was higher on weekdays or weekends. It’s not surprising that the six markets with higher weekend rates are well-defined leisure markets, such as New Orleans; Nashville, Tennessee; and Miami. A higher frequency of higher weekday rates is present in urban markets, such as New York City and Chicago. Get the full stoy at Hotel News Now