The U.S. hotel industry in October saw year-over-year gains in both occupancy and average daily rate, according to STR. Occupancy rose 0.8 percent to 69.9 percent, while ADR increased 2.7 percent to $133.81. The October results provided some reassurance to the U.S. hotel industry after a disappointing September, something mentioned by Marriott International president and CEO Arne Sorenson during the company's recent earnings call. Among the top 25 markets by hotel supply, only New Orleans saw a double-digit increase in occupancy, 10.2 percent to 77.1, and San Francisco/San Mateo posted the greatest increase in ADR, 7.3 percent to $276.19. Get the full story at BTN and STR