With much of the nation talking about macroeconomic volatility, a potential double-dip recession, the European Union, and other speed bumps looming over the horizon, it can be helpful to examine the recent reality embedded within the performance data. Fortunately, the recent past for the U.S. hotel industry paints a picture of steady recovery in room demand, which increased 4.2% during June, July and August. In fact, the summer travel season was stronger than we expected. STR’s initial forecast for the three-month period, which we published in April, projected only a 2.5% gain in hotel demand. But as U.S. consumers continued to exercise their summer vacation birthright and corporations, armed with flush balance sheets and healthy profits, increased their travel budgets in earnest, demand for hotel rooms swelled to record-setting levels. Get the full story at HotelNewsNow.com