If you want your hotel to appeal to the right people, you need to have a solid understanding of who those people are. Why not appeal to everyone? Basic business sense will tell any hotelier that no hotel is for everyone – and if it’s trying to be, the hotel is probably as bland and generic as it’s possible to be. Instead, your hotel might be geared towards middle-aged couples who love boutique B&Bs, or young people who are looking for something a little funky. You might cater to business travelers, those with young families, or a combination of a few different demographics. Who are the people your hotel is for, and what are their motivations? What are they most concerned about when travelling? What objections do they have about staying with you? Get the full story at Net Affinity