“We’re starting to see an emerging trend toward the reduction of transient discounting for RevPAR improvement,” said John Hach, Senior Vice President, Global Product Management of TravelClick. “When demand is strong and sustainable, savvy hoteliers actively manage to minimize discounts for increased RevPAR performance. We anticipate this trend to continue, especially in markets experiencing strong group advance reservation volume. Ultimately, hoteliers are setup to generate more revenue for the remainder of this year into 2015.” For the next 12 months (September 2014 – August 2015), overall committed occupancy* is up 4.4 percent when compared to the same time last year. ADR is up 4.1 percent based on reservations currently on the books. Transient bookings are up 6.9 percent year-over-year and ADR for this segment is up 5.1 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 6.6 percent and ADR gains of 5.3 percent. Transient business (negotiated and retail) segment occupancy is up 7.3 percent and ADR is up 5.0 percent. Group segment occupancy is ahead by 3.3 percent and ADR is up 1.8 percent, compared to the same time last year. Get the full story at TravelClick