However, when it comes to the group segment, hotels have experienced a deceleration in commitments / bookings, as they are down -3.8 percent year-over-year, according to new data from TravelClick’s November 2015 North American Hospitality Review (NAHR). “The recent increase in new transient reservation pace is welcomed news for hoteliers, especially coming within the final months of 2015,” said John Hach, TravelClick’s senior industry analyst. “However, new business demand for the group segment is softening and has the potential to impact occupancy growth moving forward. It’s vitally important for hoteliers to opportunistically invest in marketing over the upcoming months to recoup potential losses in group bookings. Consumers are constantly engaged and actively searching for hotels that promote added value inclusions like free breakfast, Wi-Fi and more. Hoteliers who understand this behavior and aggressively market their properties can safeguard RevPAR performance throughout periods of weakening demand.” For the next 12 months (November 2015 – October 2016), transient bookings are up 2.2 percent year-over-year, and ADR for this segment is up 3.1 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 4.9 percent and ADR gains of 3.1 percent. The transient business (negotiated and retail) segment is down -1.3 percent, but ADR is up 3.8 percent. Group segment occupancy is up 3.2 percent, and ADR has increased 3.9 percent when compared to the same time last year. Get the full story at TravelClick