Conductor found that 56% of searches are open to competition. Of course, the majors are huge, with consultants Oxford Economics suggesting that TripAdvisor alone wields influence over $546 billion of travel spending last year. Yet, this was only just above 10% of all global spending, which in 2017 totalled around $5.3 trillion. Interestingly, it also states that “despite the appeal of visuals in travel, image searches and video searches account for a small portion of organic search results”. Looking at travel search by stage of the journey, TripAdvisor, it found, performs best in the early stages, winning 9% of the traffic. Mid-stage planning’s major player is Travel US News with 14%, and for late stage search it is Cheapflights that has the most. Get the full story at EyeForTravel and Conductor