The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. “The days of impressing consumers with targeted marketing based solely on demographics are in the past," Trendera’s president, Liz Gray, tells Adweek. "Marketing in 2015 is about treating your audience as fans, not customers.” That’s good news for marketers who feel that interacting with consumers is their top priority. Get the full story at PR Daily