We all know that poor customer experiences can drive consumers away. But a new study by PwC, titled “Experience Is Everything,” says there is also a quantifiable value in good customer experiences. In fact, the price premium for quality CX among consumers worldwide is up to 16% for products and services, the report, based on 15,000 global respondents, found. Forty-two percent of consumers said they would pay more for a friendly, welcoming experience, and 52% would pay more for a speedy and efficient customer experience. Of course, price and quality are still the top considerations when consumers make a purchase decision. However, 73% said that a good experience is key in influencing their brand loyalties. Get the full story at CMO by Adobe