Sabre commissioned Forrester Consulting to conduct research on consumer expectations and hotels’ ability to deliver on those expectations. Some of the key findings: - Loyalty is up for grabs: 64% of leisure travelers are not loyal to a particular hotel brand - Data–driven personalization drives guests’ brand preference - Personal data guests are most willing to share - What they expect in return for sharing - Why moving beyond points-based loyalty programs is a must Download the study at Sabre Hospitality Solutions