The “10 Quick Facts You Should Know About Consumer Behavior on Facebook” report analyzes data collected via an online panel, from 1,491 American consumers over the age of 18. The study finds that 52 percent of respondents spend more than one hour a week on Facebook. Surprisingly, an average of almost 13 percent across all age brackets are heavy users, spending more than 11 hours per week on the most popular social media networking site. Online communities/forums/bulletin boards came in a distant second as most preferred networks for interaction with favorite brands, at just 9 percent. Blogs and Twitter tied for third at 4 percent. Consumers under 35 were the best represented age group of those who prefer to use Facebook; 56 percent of these people use it to interact with their favorite brands. Get the full story at Search Engine Watch