“Would-be passengers don’t just want to book any fare, they want to book the fare that’s right for them,” the report said. “Maybe they don’t have a bag to check but want to have Wi-Fi access and enjoy Internet games in flight. “Maybe they want to be among the first to board their plane but can do without whatever meal the airline plans to serve.” But when it comes to making ancillary purchases, consumers tend to buy bundles. Get the full story at Travel Market Report