More than 9,000 consumers were polled for the study, which was designed to uncover which hotel and motel brands are excelling, competitive differentiators, hospitality technology usage and satisfaction with the hotel experience, among other insights. For the rankings, Market Force asked participants to rate their satisfaction with their most recent hotel or motel stay, as well as their likelihood to refer that brand to others. The results were averaged to attain a score on the Composite Loyalty Index. Marriott ranked No. 1 with a 70 percent score, Hampton Inn & Suites and Courtyard by Marriott tied for second with 66 percent, and Hampton Inn, Hilton Garden Inn and Embassy Suites rounded out the top five. The top nine brands were tightly clustered on the Index, underscoring the competitive environment and showcasing a need to differentiate. Get the full story at Lodging