Why? Probably because it’s effective. In fact, the study found that marketers find sponsored social media posts as effective as, or more effective than TV commercials. IZEA chairman and CEO Ted Murphy issued the following statement in a press release: For the second year in a row, marketers are seeing the value in leveraging content creators to reach their target audiences in authentic and original ways. We have created the creator economy, a place where content has real power. Sponsored content has the ability to dramatically change the trajectory of conversations and sentiment for and about brands; we have the power to send products flying off of shelves. Get the full story at PR Daily