The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behavior. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011 and here’s what they found out. 35% of respondents said that Twitter feeds had an influence on their purchase decisions. Only 23.5% had the same thing to say about Facebook. 72.6% of the survey respondents said they wait for items to go on sale before buying. And forget brand loyalty as 60% said they’d buy a store brand over the name brand if it was cheaper. 37% said they use coupons most of the time and 60% said they wouldn’t have made their last purchase without a coupon code. Get the full story at Marketing Pilgrim