Technology and online strategy company for hotels Bookassist ( has today launched an unique suite of apps for hotels on Facebook. The suite allows hotels to offer comprehensive ecommerce services to fans from right within Facebook. Existing Bookassist client hotels can install the apps immediately and upgrade their Facebook pages to offer full hotel booking capability and much more.

"The reality is that Facebook user habits are changing rapidly, and business use in Facebook is very much on the rise. The site is becoming a valuable additional promotional and selling opportunity for hotels and they need new tools to capitalize on that", said Dr Des O'Mahony, Bookassist CEO and Founder. "As a social media site, many considered Facebook irrelevant for business until recently, but the users have changed that with their clear engagement with advertising and ecommerce in Facebook."

No current solution for hotels on Facebook offers as broad a spectrum of functions as the Bookassist suite does. The four apps consist of a booking engine app, a special offers app, a customer reviews app and (in those countries where the service is available) a powerful voucher sales app for fixed priced vouchers or package vouchers. The apps can be installed individually or as a suite, depending on the hotel's needs or interests. All the apps automatically take information directly from the Bookassist extranet system that hotels already use for keeping their rates and availability updated and for managing their customer reviews online, and are therefore maintenance-free on Facebook.

The apps also allow hotels to offer specific pricing and offers to their Facebook fans only, through the use of Bookassist's successful promo codes. This ensures that hotels can offer something unique to their fans that the general public does not get, and encourages repeat visits to the hotel's Facebook page and hence repeat business opportunities.

According to Paul Ferry, Senior Social Media Strategist with Bookassist: "We've been watching web traffic statistics carefully for hundreds of our hotel clients. The trend we've seen is that Facebook has rapidly become one of the top 5 referrer sites, those sites responsible for sending traffic to hotel websites. This is a major change in just the last year alone".

The results show that Facebook fans of hotels are keen to engage more with the hotel The launch of the Bookassist Apps for Facebook will allow the hotel's fans to do just that, from right within Facebook.

Some early reactions to the Apps:

"We already have good take-up on special offers and promotions for our fans, so being able to book these directly on Facebook with Bookassist's apps will be a great feature for them and will certainly be a big seller"
Martin Grabner-Frölich (Managing Director - ARCOTEL Hotels & Resorts GmbH)

"Extremely impressed with Bookassist's new Facebook apps, it was unbelievably easy to activate and I can see this having a big impact on converting our fans to customers."
Carolynne Harrison (Sales & Marketing Manager - Mount Errigal Hotel)

"We are delighted that our fans can avail of all our booking services on Facebook. We know our fans want so much more than just news and this will definitely assist in driving more business to our website!"
Aileen Strachan (Director Of Sales & Marketing - Druids Glen Resort)

"Facebook is evolving so fast it crucial to keep up with the times and maximize what we can get from our fans. The Bookassist suite enables us to drive a higher return and also keeps our hotel ahead of the game on Facebook. With the booking app now on Facebook the hotel is automatically getting more exposure and makes it so convenient and fast for the customer, creating a ‘One Stop Shop’ for our fans."
Ailbhe Stephens (Sales & Marketing Manager - Stillorgan Park Hotel)

Bookassist Apps for Facebook are available now to Bookassist client hotels. For details on installation and features, see

Bookassist® ( creates and manages online strategies for hotels and groups and is one of the leading hotel booking engine and online marketing providers in Europe. Headquartered in Dublin, with offices in Madrid, Paris, Rome, Vienna and Prague, Bookassist is a Deloitte Fast 50 Technology Company and Top 100 Deloitte Technology Company in Europe. The company has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Internet Entrepreneur Award.