Is it the most profitable revenue strategy to price a Sunday night the same as, say, a high-demand Tuesday? Or, by doing so,are hotels unknowingly suffering from the Sunday night fever? One might be wondering why some hotels price Sunday as a typical weekday rate. For some, the demand for Sunday nights might be high and a premium rate is well-warranted. For others, however, they might not be pricing their guestrooms dynamically, and are following a traditionally static pricing approach that offers a similar rate for Sunday-Thursday, and another for Friday and Saturday nights. However, Sunday nights can represent some of the greatest revenue opportunities in many markets, and a weekday strategy that misses the mark by not pricing dynamically ends up sacrificing highly-coveted profits. Get the full story at IDeaS