When publishing your Website, the design of your navigation system should be a primary concern. There are usability aspects of navigation to consider. There are design aesthetics to consider. And finally there are the search engines. Your site should be findable in the search engines and today's search engines follow links. Your navigation is incredibly important for this process. You want to be certain that your navigation takes basic principles into account for maximum effect and does not hinder search engines from locating your important pages.

If your navigation system is too complex in code it might be preventing search engine spiders from properly recording your site. Spiders are electronic visitors that search engines use to record your pages for search. A navigation system that stops spiders will prevent you from taking advantage of having your pages recorded and returned to users of a search engine. If your pages aren't in the search engine, users won't find you in its results. JavaScript navigation can hinder the search engine spider from "seeing" the link and thereby not counting it in your favor.

You aren't entirely sunk in such a case. Search engines are generally great (but not perfect) at following links encoded with JavaScript. The traditional advice meant to help is to provide a "noscript" container with text links in your JavaScript code, or to have an alternate navigation of text links listed across the bottom of your pages. Many have learned that a sitemap linked from the homepage can help search engine spiders find every page. These things are basic - and they work well - in getting your pages originally recorded by the search engines but you might want to do more. The fact is, links can also be sprinkled throughout the content to supplement your navigation system and these are the kind of links that search engines count as important factors towards relevancy.

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