While growth in online bookings as a percentage of the U.S. travel market has slowed considerably, supplier websites continue to build their lead over online intermediaries. According to PhoCusWright’s U.S. Online Travel Overview, 13th Edition, supplier websites are increasing their dominance over OTAs in every segment but cruise. The shift from offline to online channels has slowed. Online channels are predicted to increase their share of U.S. travel bookings only by about one percentage point per year. The share of online travel bookings is predicted to climb from 41% in 2012 to 43% in 2015. Hotel is the only online travel segment to grow by double digits during 2012 and 2013. In 2013, online share will reach one-third of all room revenue. Get the full story at Travel Market Report