These finely tuned shopping skills are most evident during the hectic holiday shopping season. But digital marketers can't wait until the end of the year to plot their online strategies for reaching these increasingly savvy consumers. Now is the time to kick your year-end promotional planning into high gear. But where to start? Jeffrey Grau, principal analyst, e-commerce, at eMarketer sat down with iMedia Connection to discuss the latest patterns and trends driving online holiday shopping behavior. Consider these insights as your plan your year-end online strategy. Get the full story at iMedia Connection