Though it shifts by publisher, brand, user region, hotel region, and hotel type, hotel marketing agency Koddi sees about only 10% of the traffic that passes through its platform come from tablets. Tablet traffic converts at about half the rate of desktop traffic. Most publishers do not even differentiate tablet traffic, and often from a pricing perspective it is grouped with desktop traffic. This can be extremely problematic. Since tablet traffic converts at about 50% the rate of desktop, when it costs the same it creates a drag on return and efficiency metrics. Most of the time, this inefficiency goes unseen for advertisers. Get the full story at Koddi