Looking to build a seamless experience from research to booking and account management, the app contains all parts of the purchase path. With clientele that is increasingly using mobile to connect, Taj also launched a mobile responsive website in 2016. Taj’s app features a simplified user interface. Rather than bombarding users with options, the landing page opted for a sole “book a room” button. While this update focused on the purchase path, Taj has plans for a second phase that will include on-premise services, such as chat, check-in and check-out, restaurant reservations and promotions specific to a locale. Get the full story at Luxury Daily