We all know what an overwhelming task it can be to chose a hotel. There is an abundance of information all over the internet. Your potential guest has probably searched through multiple OTAs, meta searches and other hotel websites before arriving at your own. Therefore, you need to make their decision process as simple as possible for them. Rather than long-winded, complicated descriptions, use power verbs and sensory rich adjectives. Short and sweet sentences are more mentally digestible, therefore more appealing to your reader! According to Edgar Dale’s Cone Of Experience, people generally only retain 10% of the information that they read. By reducing extraneous content, you will showcase your hotel’s unique selling points, which is your website’s sole purpose! Drive the point home and follow this example from Seafield Hotel. Get the full story at Net Affinity