That social networks and user-generated content are the current frontier of online advertising is widely agreed. Yet beyond that consensus, thorny questions abound. First, there’s the question of whether UGC, especially video, can ever become an appropriate venue for branding. Second, there’s the issue of whether advertising can meaningfully and non-intrusively fit into the UGC community environment.

MediaPost's Behavioral insider post a discussion, whereKevin Sladek, CSO of San Francisco-based web video publishing platform developer Video Egg, and Troy Young, Video Egg’s CMO, explain that at least part of the answer lies in learning new ways of targeting for the UGC space–something the company is trying to pioneer with its newly launched Video Eggnetwork ad network.

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