Viral e-mails - those clever or annoying pictures or video clips that spread around offices - are going to become part of college courses.

The creative skills in designing these subversive images are to be taught to art and design students.

Rather than an "illicit diversion" viral e-mails should be seen as legitimate art, say the organisers.

From being part of an underground approach to art, virals are now becoming an established arm of advertising - and this project anticipates that they will become part of degree courses.

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