Technology and online travel at World Travel Market in London has a record number of exhibitors this year that reflects the huge recent upsurge in interest in technology in the travel industry.

New innovations such as ‘social media’ are behind an explosion of websites with user-generated content from increasingly empowered online customers. Travel companies have looked to technology to distribute their products using customised and personalised communications that users expect today on any mobile device and in whatever mode they choose.

With technology the fastest growing sector of the industry, World Travel Market provides a useful showcase of today’s technology advances and the latest tools and trends. The range of stands reflects how technology drives every aspect of the travel industry - from online marketing to ebusiness, foreign currency transactions to fraud prevention, virtual tours to interactive maps, multiplatform technology to ecommerce.

Fiona Jeffery, managing director of WTM, said: “World Travel Market is helping the industry to meet the challenges of a consumer-driven digital age. Technology and Online Travel @ WTM provides travel companies with an insight into how to maintain a competitive advantage in this new era.”

Get the full story at TravelDailyNews