According to the report, 66 percent of millennials say spending money on an experience like dining at a restaurant or some other activity is more important to them than purchasing an item from a store. So what makes a millennial choose one restaurant over another? Here are a few discoveries discussed in the report: - Technology is a big draw. Millennials are more likely than gen Xers or baby boomers to take advantage of and use technology when deciding where to dine. - The ordering process. Millennials are more willing than older guests to use electronic kiosks or tablets to place orders at limited-service and sit-down restaurants. - Looking at the menu online is key. Seventy-four percent of millennials and 68 percent of gen Xers claim that option drives their choice of one restaurant over another. Get the full story at Hotel Management