When onboarding new clients at Koddi, we’ve seen just about every situation imaginable–from some of the most inefficient campaigns in the world to the ones where every possible outcome is covered and proactively automated. Through all of these scenarios, we’ve identified some common pitfalls and areas for improvement. The following is a list of thirteen signs that you might be losing in metasearch without even knowing it. - Bid updates being made through Excel. This indicates a lack of automation and consistent decision making around what to bid, why, and when. We’ve met some of the world’s best Excel gurus and some of them have done amazing things with their campaigns, but we have yet to meet anyone that can run consistent strategies every day using Excel. Who wants to load up Excel every Saturday morning to update bids? Get the full story at Koddi