Some of the more successful hotels have now moved away from long standardised campaigns to bite-sized narratives told though bold photography and short videos on social channels like Instagram and Snapchat. Think about everything that happens in a hotel day to day and how you can showcase that, whether it’s a video of your Head Chef preparing their signature dish, a photo of the wedding couple arriving for their celebrations or a photo of the family relaxing on the hotel grounds with a picnic – all of these can be packaged as a form of storytelling through your social channels. So how do you get started? Get the full story at Net Affinity